The Brand Idea

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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity).Authors Nathalie Laidler-Kylander and Julia Shepherd Stenzel assert that nonprofit brands need to move away from outdated notions of control and competition to new approaches that are anchored in mission, are based in participatory processes, and emphasize collaboration.

Date Added:

November 18, 2013

Author:

Nathalie Laidler-Kylander and Julia Shepherd Stenzel

Topic:

Communications

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