Resource Media has created “Seeing is Believing,” a visual communications guide for their nonprofit and foundation partners to make smart visual choices and have greater storytelling impact in reaching and motivating their target audiences. Building off thinking long held within the corporate marketing world and, more recently in the cognitive sciences, this best practices report will help you better understand how people process visual media and how powerful imagery can best be used to support more effective campaigns.
Seeing is Believing: A Guide to Visual Storytelling Best Practices
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