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As research and communication geeks with real-world experience generating social change, teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good have developed Heartwired, a new strategy guide examining how change-makers have leveraged a heartwired understanding of their target audiences to hasten a tipping point on pressing issues of the day. Their new, integrated approaches to audience research, storytelling and persuasion communication have supported historic wins — from the freedom to marry for same-sex couples to making medical aid-in-dying a legal option for terminally ill people.